Baum’s House of Chocolates is a staple in the Tri-Cities. When they decided to give their packaging an overhaul we went for timeless but updated! I didn’t want to lose the integrity of their existing chocolate boxes, since it’s what people have come to know and love, so we modernized the design by developing a custom pattern in a UV coating as well as custom sleeves. The candy boxes and popcorn bags play with the same pattern from the boxes and highlight the Baum’s brand in a fun, new way with the logo turned sideways!

Photos: Captured by Abreen