Rad Fairings is a Moto themed apparel brand based out of Phoenix, Arizona. The concept behind this brand was to give everyone who’s ever felt different or scared a place to exist, unapologetically. With the company mentality in place, I married the colors of the Arizona landscape with the feel of the moto community to create this kick ass brand. From there, we expanded the brand visuals to include an e-commerce website and a myriad of print materials and merch. Check ‘em out!
Project collaboration: Christine Mackenzie
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